📈 SKU Rationalization

What is SKU Rationalization?

SKU rationalization is the process of assessing the assortment of SKUs offered for sale to eliminate underperforming SKUs and optimize inventory.

Imagine your store carries hundreds of different products. SKU rationalization involves analyzing sales data to identify which products are not performing well. By discontinuing these underperforming SKUs, you can focus on stocking products that sell better, improving inventory turnover and profitability.

This process helps streamline your inventory and ensures you are offering products that meet customer demand.